Seres unveils new premium brand AITO with Huawei

December 2nd, 2021-Huawei announced in late April that it would start selling cars, with the first model to enter its channel coming from Seres, a brand owned by Chongqing Sokon, which has now unveiled a new brand to fulfill its ambitions in the electric vehicle (EV) market.

Seres today announced the launch of a premium smart car brand called AITO, which stands for "Adding Intelligence to Auto".

The brand will feature Seres' capabilities in extended-range technology, as well as cutting-edge technology from partners including Huawei, to bring a new experience to users, Seres said.

Huawei will use the technology it has accumulated over the past 30 years in communications and ICT to help AITO build a mid-size luxury SUV, Richard Yu, the company's managing director, CEO of Consumer BG and CEO of Huawei Intelligent Vehicle Solutions BU, said in a video posted on AITO's Weibo account.

Seres also announced the first model of the AITO brand, the Wenjie M5, which will be the first production SUV to feature Huawei's latest HarmonyOS smart cockpit and Huawei's smart car solutions.

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